In the wake of the financial collapse, there was a very strong anti-bank sentiment in the United States, and many consumers were looking to alternatives for their banking needs. US First, a credit union, was poised to fill that role. I designed this set of display ads to promote their "Shecking" product – a hybrid saving and checking account. The challenge was to both clearly communicate the value proposition of the account and the fact that US First was a credit union and not a bank.
My role: design and animation.